Super Bowl ads are going fast…and they are not cheap. Of course we take this as a sure sign the recession is on the mend (these days any bit of marketing news that is not a woe automatically gets the status of wow and is touted as a sign that we are lifting out of a recession). According to NBC revenues are expected to be up from last year’s 213 million. I did a tiny bit of digging, however, and found that the going rate for a 30 second spot is the same as it was in 2009, about three million apiece. This is compared to the 2008 pricing of about 2.7 million dollars. So how do we explain the expected growth from 2009 to 2010? Well, we I am thinking they will be squeezing a few more commercials in there. Good thing that this is the one occasion where consumers seem to welcome the commercials. TiVo, Direct TV, and other DVRs are a lot less likely to come into play on Super Bowl Sunday. And with over 90 million rapt viewers, what self respecting conglomerate would not want to shell out the big bucks?
Super Bowl Ads Sold Out; Some Earn $3Million
